{"id":994768,"date":"2024-10-30T15:32:53","date_gmt":"2024-10-30T14:32:53","guid":{"rendered":"https:\/\/clickin.dk\/marketing-dictionary\/link-analysis\/"},"modified":"2025-09-03T15:20:07","modified_gmt":"2025-09-03T13:20:07","slug":"link-analysis","status":"publish","type":"page","link":"https:\/\/clickin.dk\/en\/link-analysis\/","title":{"rendered":"Link analysis"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"994768\" class=\"elementor elementor-994768 elementor-991633\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d540bcb e-flex e-con-boxed e-con e-parent\" data-id=\"d540bcb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-165e25a elementor-widget elementor-widget-text-editor\" data-id=\"165e25a\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"blogposttext\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When you delve into search engine optimization (SEO), you&#8217;ll inevitably come across the term &#8216;<em>link analysis<\/em>.&#8217; But what does it actually mean? And how do you perform such an analysis?  <\/p><h2>What is a link analysis?<\/h2><p>Link analysis is a process that systematically evaluates the quality and relevance of links associated with a website. It typically involves reviewing a website&#8217;s existing links at various levels. <\/p><p>In this context, you can work with link analysis in 3 different ways.<\/p><ol><li><strong>Inbound links: <\/strong> All <a href=\"https:\/\/clickin.dk\/en\/marketing-dictionary\/backlinks\/\">backlinks<\/a> that point from other websites to yours. These signal authority and relevance to search engines. <\/li><li><strong>The internal link structure:<\/strong> Navigation between pages and content on your website. They help structure information and improve the user experience. <\/li><li><strong><a href=\"https:\/\/clickin.dk\/en\/marketing-dictionary\/outbound-links\/\">Outbound links<\/a>: <\/strong> These are links that point from your <a href=\"https:\/\/clickin.dk\/en\/marketing-dictionary\/web-address\/\">URL <\/a> to other relevant websites. This type of link can help provide more context and value to your content. <\/li><\/ol><h2>Why do link analysis?<\/h2><p>Link analysis can focus on different areas and be performed in several ways. Most often, &#8220;<em>link analysis<\/em>&#8221; refers to an examination of a website&#8217;s link profile, where both inbound and outbound links are examined. <\/p><p>The purpose of this analysis is to ensure a natural link profile on the website. This means that it complies with Google&#8217;s guidelines. Google&#8217;s <a href=\"https:\/\/developers.google.com\/search\/blog\/2016\/09\/penguin-is-now-part-of-our-core\">Penguin Update<\/a> from 2012 had a special focus on combating unnatural link profiles.  <\/p><p>Websites with an unnatural link profile, characterized by an excessive use of spam links from e.g. &#8220;<em>splogs<\/em>&#8221; (spam blogs) or links from Private Blog Networks (PBNs). These penalties can lead to a significant decrease in the website&#8217;s ranking in search results. Or be excluded from the search index altogether.  <\/p><p><u>The purpose of a link analysis is to remove or reduce the amount of harmful links.<\/u>.<\/p><h2>How to do a link analysis<\/h2><p>There are different ways to approach a link analysis. You can use the following approach to quickly get started yourself. <\/p><ol><li><strong> Begin your link analysis by mapping your links:<\/strong><\/li><\/ol><ul><li><strong>Backlinks:<\/strong> Identify all links pointing to your website from other sites. Use tools like Ahrefs, Semrush, or Moz to get an overview. <\/li><li><strong>Outbound links:<\/strong> Examine which websites you link to. Assess their relevance and authority. <\/li><li><strong>Nofollow links:<\/strong> Identify nofollow links on your website. These links do not transfer link value, but can still have value for user experience and branding. <\/li><\/ul><ol start=\"2\"><li><strong> Evaluate link quality:<\/strong><\/li><\/ol><ul><li><strong>Domain Authority (DA) or Domain rating (DR):<\/strong> Check the DA\/DR of the websites that link to you. The higher the DA\/DR, the more valuable the link is indicated to be (<strong>!NB<\/strong> DA\/DR is not 100% correct. Therefore, take them as a guide).  <\/li><li><strong>Relevance:<\/strong> Assess how relevant the link is to your page. Links from websites within the same industry or niche generally have more value. <\/li><li><strong><a href=\"https:\/\/clickin.dk\/en\/marketing-dictionary\/anchor-text\/\">Anchor text<\/a>:<\/strong> Examine the <a href=\"https:\/\/clickin.dk\/marketingordbog\/ankertekst\/\">anchor text<\/a> used in the link. The anchor text should be relevant and descriptive of the page being linked to. <\/li><li><strong>Link placement:<\/strong> Check where on the page the link is placed. Links in the body of the page often have more value than links in the footer or sidebar. <\/li><\/ul><ol start=\"3\"><li><strong> Identify potential problems:<\/strong><\/li><\/ol><ul><li><strong>Low-quality links: <\/strong> Are there many links from spam sites, link directories, or other low-authority websites?<\/li><li><strong>Broken Links:<\/strong> Are any of your links leading to 404 errors?<\/li><li><strong>Orphaned pages: <\/strong> Are there pages on your website that don&#8217;t have any <a href=\"https:\/\/clickin.dk\/interne-links\/\">internal links<\/a>?<\/li><li><strong>Unnatural link profile: <\/strong> Does your link profile seem unnatural or manipulated?<\/li><\/ul><p>By following this checklist, you can get an in-depth look at your link profile and identify areas for improvement. You can use this <a href=\"https:\/\/support.google.com\/webmasters\/answer\/2648487?hl=en\">guide from Google<\/a> to report and remove unwanted links from your site. <\/p><p>\ud83d\udca1 <strong>Remember variety:<\/strong> While it&#8217;s important to avoid low-quality links, it&#8217;s equally important to have a varied link profile. A link profile that consists entirely of do-follow links from highly authoritative sites can appear unnatural and suspicious in Google&#8217;s eyes. <\/p><p>\ud83d\udc49 This also applies to <a href=\"https:\/\/clickin.dk\/marketingordbog\/dofollow-link\/\">do-follow<\/a> and <a href=\"https:\/\/clickin.dk\/en\/marketing-dictionary\/nofollow-link\/\">no-follow links<\/a>.<\/p><h2>Why do an internal link analysis?<\/h2><p>In addition to focusing on external links, it is equally important to remember the internal ones. This form of link building is called &#8220;<a href=\"https:\/\/clickin.dk\/en\/marketing-dictionary\/internal-link-building\/\">internal link building<\/a>&#8220;. It involves examining and optimizing the website&#8217;s navigation structure.  <\/p><p>There are several reasons why it might be a good idea to work with the website&#8217;s internal link structure.<\/p><ul><li><strong>Easier navigation:<\/strong> A good internal link structure makes it easier for visitors to navigate around your website and find the content they are looking for.<\/li><\/ul><ul><li><strong>Stronger link value:<\/strong> <a href=\"https:\/\/clickin.dk\/en\/internal-links\/\">Internal links<\/a> help distribute link value (also known as &#8220;<em>link juice<\/em>&#8220;) between pages on your website. This can strengthen the authority of important pages and improve their ranking in search results. <\/li><li><strong>Improved indexing: <\/strong> A clear internal link structure makes it easier for search engines to crawl and index the pages on your website. This improves your <a href=\"https:\/\/clickin.dk\/crawlbudget\/\">crawl budget<\/a> and future <a href=\"https:\/\/clickin.dk\/google-indeksering\/\">Google indexing<\/a>. <\/li><li><strong>Relevance signals:<\/strong> Internal links with relevant anchor text can give search engines a better understanding of your content and its relevance to specific keywords.<\/li><\/ul><h2>Link analysis of competitors<\/h2><p>Much of the work with link building typically falls on the internal aspects of your own website. But it can also be a good idea to do a link analysis of your competitors. Backlinks play a crucial role in your website&#8217;s ranking in search results.  <\/p><p>Think of backlinks as \u201c<em>votes<\/em>\u201d from other websites recommending your content to search engines. The more authoritative and relevant backlinks you have, the more trustworthy and valuable Google perceives your website to be. <\/p><p>Quality links from high-authority pages within your industry therefore contribute to better rankings. They signal to Google that your content is relevant and worth showing to users. <\/p><h3>How do you behave?<\/h3><p>To optimize your own link building strategy, it can be valuable to analyze your competitors&#8217; backlinks. Focus especially on those competitors who rank higher than you for the keywords and phrases that are most relevant to your business. <\/p><p>By examining the types, quality, distribution, and quantity of their backlinks, you can gain insight into how you should build links in your future link building.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8b518e e-flex e-con-boxed e-con e-parent\" data-id=\"a8b518e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fba089c elementor-widget elementor-widget-template\" data-id=\"fba089c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"995320\" class=\"elementor elementor-995320 elementor-991091 elementor-991091\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e26d798 e-flex e-con-boxed e-con e-parent\" data-id=\"7e26d798\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fa0fdf7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6fa0fdf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dc98b86 elementor-author-box--layout-image-left elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-widget elementor-widget-author-box\" data-id=\"2dc98b86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/clickin.dk\/wp-content\/uploads\/2023\/10\/martin_grey_portrait_1-1.jpg-1-300x300.png\" alt=\"Picture of Martin S\u00f8lberg\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tMartin S\u00f8lberg\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\tAdm. direkt\u00f8r &amp; Digital konsulent\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>When you delve into search engine optimization (SEO), you&#8217;ll inevitably come across the term &#8216;link analysis.&#8217; But what does it actually mean? And how do you perform such an analysis? What is a link analysis? Link analysis is a process that systematically evaluates the quality and relevance of links associated with a website. It typically&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-994768","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Link Analysis | Improve your link building today - Click in<\/title>\n<meta name=\"description\" content=\"Want to do a link analysis but are completely clueless? Then this quick and practical guide is for you. 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