{"id":994806,"date":"2025-02-25T11:45:53","date_gmt":"2025-02-25T10:45:53","guid":{"rendered":"https:\/\/clickin.dk\/marketing-dictionary\/404-error\/"},"modified":"2025-09-03T15:26:21","modified_gmt":"2025-09-03T13:26:21","slug":"404-error","status":"publish","type":"page","link":"https:\/\/clickin.dk\/en\/marketing-dictionary\/404-error\/","title":{"rendered":"404 Error"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"994806\" class=\"elementor elementor-994806 elementor-993143\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d540bcb e-flex e-con-boxed e-con e-parent\" data-id=\"d540bcb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-165e25a elementor-widget elementor-widget-text-editor\" data-id=\"165e25a\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"blogposttext\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A 404 error (also known as &#8220;404 Not Found&#8221;) is an <a href=\"https:\/\/clickin.dk\/en\/marketing-dictionary\/http-https\/\">HTTP<\/a> status code that indicates that the requested web page could not be found on the server. The error may be caused by the page being removed, moved without a proper <a href=\"https:\/\/clickin.dk\/en\/marketing-dictionary\/redirect\/\">redirect<\/a>, or the user entering an incorrect <a href=\"https:\/\/clickin.dk\/en\/marketing-dictionary\/url\/\">URL<\/a>. <\/p>\n<h2>What does a 404 error mean?<\/h2>\n<p>When a user attempts to access a <a href=\"https:\/\/clickin.dk\/en\/marketing-dictionary\/web-address\/\">web address<\/a>, the browser sends a request to the server, which then responds with a status code. If the server cannot find the page in question, it returns a 404 error. <\/p>\n<h2>Common causes of 404 errors<\/h2>\n<ul>\n<li><strong>Page has been deleted<\/strong> \u2013 If a page has been removed without a redirect, users and search engines will encounter a 404 error.<\/li>\n<li><strong>Incorrect URL<\/strong> \u2013 If a visitor manually enters an incorrect or outdated URL, it can result in a 404 error.<\/li>\n<li><strong>Changed URL without redirect <\/strong> \u2013 If a URL has been changed without setting up a <a href=\"https:\/\/clickin.dk\/en\/marketing-dictionary\/301-redirect\/\">301 redirect<\/a>, old links will lead to a 404 error.<\/li>\n<li><strong>Server issues<\/strong> \u2013 Temporary server issues or configuration errors can sometimes cause pages to not load properly.<\/li>\n<li><strong>Internal or external link errors<\/strong> \u2013 If a link points to a non-existent page, users will end up on a 404 error page.<\/li>\n<\/ul>\n<h2>SEO consequences of 404 errors<\/h2>\n<p>Although 404 errors are common, they can have negative consequences for both user experience and <a href=\"https:\/\/clickin.dk\/en\/seo-agency\/\">SEO<\/a> if not handled correctly.<\/p>\n<h3>How do 404 errors affect SEO?<\/h3>\n<ul>\n<li><strong>Deteriorated user experience<\/strong> \u2013 If users frequently encounter 404 errors, it can lead to higher <a href=\"https:\/\/clickin.dk\/en\/marketing-dictionary\/bounce-rate\/\">bounce rates<\/a> and lower engagement.<\/li>\n<li><strong>Lost link value<\/strong> \u2013 If external pages link to a page that returns a 404 error, the potential link value (link juice) is lost.<\/li>\n<li><strong>Indexing issues<\/strong> \u2013 Search engines can waste <a href=\"https:\/\/clickin.dk\/en\/how-to-optimize-your-crawl-budget\/\">crawl budget<\/a> trying to index dead pages, which can negatively impact important pages. <a href=\"https:\/\/clickin.dk\/crawlbudget\/\">Read more about crawl budget here.<\/a><\/li>\n<\/ul>\n<h2>How to properly handle 404 errors<\/h2>\n<p>To minimize the harmful effects of 404 errors, it is recommended to implement the following strategies:<\/p>\n<h3>1. Set up 301 redirects<\/h3>\n<p>If a page has been moved or deleted, it should be redirected with a <a href=\"https:\/\/clickin.dk\/en\/marketing-dictionary\/301-redirect\/\">301 redirect<\/a> to a relevant page. This helps both users and search engines find the correct destination. <\/p>\n<h3>2. Customize your 404 page<\/h3>\n<p>Instead of a generic error message, you can design a custom 404 page that:<\/p>\n<ul>\n<li>Explains the error in a friendly manner<\/li>\n<li>Contains links to popular sites<\/li>\n<li>Has a search function so the user can find relevant content<\/li>\n<\/ul>\n<h3>3. Fix broken internal links<\/h3>\n<p>Review your website for <a href=\"https:\/\/clickin.dk\/en\/internal-links\/\">internal links<\/a> that lead to non-existent pages and update them.<\/p>\n<h3>4. Use Google Search Console<\/h3>\n<p>In Google Search Console, you can identify pages that return 404 errors and take the necessary steps to fix them.<\/p>\n<h3>5. Check external links<\/h3>\n<p>If external websites link to a non-existent page, you can either:<\/p>\n<ul>\n<li>Contact the webmaster and ask them to update the link.<\/li>\n<li>Redirect the URL to a relevant page<\/li>\n<\/ul>\n<p>404 errors are a natural part of the internet, but they should be handled properly to ensure a good user experience and maintain SEO value. By implementing 301 redirects, fixing broken links, and optimizing your 404 page, you can minimize negative consequences and ensure a more streamlined navigation on your website. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8b518e e-flex e-con-boxed e-con e-parent\" data-id=\"a8b518e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fba089c elementor-widget elementor-widget-template\" data-id=\"fba089c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"995320\" class=\"elementor elementor-995320 elementor-991091 elementor-991091\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e26d798 e-flex e-con-boxed e-con e-parent\" data-id=\"7e26d798\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fa0fdf7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6fa0fdf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dc98b86 elementor-author-box--layout-image-left elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-widget elementor-widget-author-box\" data-id=\"2dc98b86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/clickin.dk\/wp-content\/uploads\/2023\/10\/martin_grey_portrait_1-1.jpg-1-300x300.png\" alt=\"Picture of Martin S\u00f8lberg\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tMartin S\u00f8lberg\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\tAdm. direkt\u00f8r &amp; Digital konsulent\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A 404 error (also known as &#8220;404 Not Found&#8221;) is an HTTP status code that indicates that the requested web page could not be found on the server. The error may be caused by the page being removed, moved without a proper redirect, or the user entering an incorrect URL. What does a 404 error&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":994503,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-994806","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>404 errors | Why it&#039;s important to get a handle on them<\/title>\n<meta name=\"description\" content=\"Do you work with SEO and digital marketing? 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