{"id":994820,"date":"2025-02-25T16:24:56","date_gmt":"2025-02-25T15:24:56","guid":{"rendered":"https:\/\/clickin.dk\/marketing-dictionary\/headings\/"},"modified":"2025-09-03T15:15:29","modified_gmt":"2025-09-03T13:15:29","slug":"headings","status":"publish","type":"page","link":"https:\/\/clickin.dk\/en\/marketing-dictionary\/headings\/","title":{"rendered":"Headings"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"994820\" class=\"elementor elementor-994820 elementor-993182\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d540bcb e-flex e-con-boxed e-con e-parent\" data-id=\"d540bcb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-165e25a elementor-widget elementor-widget-text-editor\" data-id=\"165e25a\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"blogposttext\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Headings are HTML elements (<code>&lt;h1&gt;<\/code> to <code>&lt;h6&gt;<\/code>), used to structure content on a web page. They help both users and search engines understand the hierarchy and topics on a page. <\/p>\n<p>Headings play an important role in <a href=\"https:\/\/clickin.dk\/en\/seo-agency\/\">SEO (search engine optimization)<\/a> as they make content more readable, improve user experience, and help Google index and understand the page correctly.<\/p>\n<h2>Headings in HTML structure<\/h2>\n<p>In HTML, headings are used to organize content in a logical order:<\/p>\n<ul>\n<li><code>&lt;h1&gt;<\/code>: The main heading (the main topic of the page, used only once)<\/li>\n<li><code>&lt;h2&gt;<\/code>: Subtopics that support <code>&lt;h1&gt;<\/code><\/li>\n<li><code>&lt;h3&gt;<\/code>: Subtopics that support <code>&lt;h2&gt;<\/code><\/li>\n<li><code>&lt;h4&gt;<\/code>: Subtopics that support <code>&lt;h3&gt;<\/code><\/li>\n<li><code>&lt;h5&gt;<\/code> and <code>&lt;h6&gt;<\/code>: Rarely used, but can support additional subsections<\/li>\n<\/ul>\n<h3>Eksempel p\u00e5 en korrekt heading-struktur:<\/h3>\n<pre>&lt;h1&gt;SEO strategi&lt;\/h1&gt;\n  &lt;h2&gt;Teknisk SEO&lt;\/h2&gt;\n    &lt;h3&gt;Hastighedsoptimering&lt;\/h3&gt;\n    &lt;h3&gt;Mobilvenlighed&lt;\/h3&gt;\n  &lt;h2&gt;On-page SEO&lt;\/h2&gt;\n    &lt;h3&gt;Title tags og meta-beskrivelser&lt;\/h3&gt;\n    &lt;h3&gt;Intern linkstruktur&lt;\/h3&gt;\n  &lt;h2&gt;Linkbuilding&lt;\/h2&gt;\n    &lt;h3&gt;Backlinks fra autoritative kilder&lt;\/h3&gt;\n<\/pre>\n<h2>Why are headings important for SEO?<\/h2>\n<p>Headings improve a page&#8217;s readability, <a href=\"https:\/\/clickin.dk\/en\/usability\/\">usability<\/a>, and visibility in search results.<\/p>\n<h3>1. Better user experience (UX)<\/h3>\n<ul>\n<li>Make content more readable<\/li>\n<li>Helps the user find relevant sections faster<\/li>\n<li>Increases engagement and reduces <a href=\"https:\/\/clickin.dk\/en\/marketing-dictionary\/pogo-sticking\/\">pogo sticking<\/a><\/li>\n<\/ul>\n<h3>2. Search engines&#8217; understanding of content<\/h3>\n<ul>\n<li>Google crawls headings to understand the hierarchy of the content<\/li>\n<li>A well-structured page increases the chance of ranking in the <a href=\"https:\/\/clickin.dk\/en\/marketing-dictionary\/serp-search-engine-results-page\/\">SERP<\/a><\/li>\n<li>Google can use headings for featured snippets<\/li>\n<\/ul>\n<h3>3. SEO optimization with keywords<\/h3>\n<ul>\n<li>Include relevant keywords in headings, but avoid keyword stuffing<\/li>\n<li>Use varied search phrases to match multiple search intents<\/li>\n<li>Optimize <code>&lt;h1&gt;<\/code> to be precise and descriptive<\/li>\n<\/ul>\n<h2>Best Practices for Headings<\/h2>\n<p>To achieve maximum SEO value, headings must be implemented correctly:<\/p>\n<h3>Do this<\/h3>\n<ul>\n<li>Use only one <code>&lt;h1&gt;<\/code> per page<\/li>\n<li>Use <code>&lt;h2&gt;<\/code>&#8211;<code>&lt;h6&gt;<\/code> to divide content into logical sections<\/li>\n<li>Include relevant keywords, but naturally<\/li>\n<li>Make the headings descriptive and informative<\/li>\n<\/ul>\n<h3>Avoid this<\/h3>\n<ul>\n<li>Non-use of headings or use only of <code>&lt;strong&gt;<\/code>-text for headlines<\/li>\n<li>Keyword stuffing (eg: \u201cSEO tips <a href=\"https:\/\/clickin.dk\/en\/seo-strategy\/\">SEO strategy<\/a> SEO guide\u201d)<\/li>\n<li>Jump directly from <code>&lt;h1&gt;<\/code> to <code>&lt;h4&gt;<\/code> without hierarchy<\/li>\n<li>Use more <code>&lt;h1&gt;<\/code> on one side<\/li>\n<\/ul>\n<h2>Headings and Featured Snippets<\/h2>\n<p>Google often uses headings to generate featured snippets, which are the excerpts that appear at the top of search results.<\/p>\n<h3>Example:<\/h3>\n<ul>\n<li><strong>Search query: <\/strong> What is <a href=\"https:\/\/clickin.dk\/en\/seo-agency\/technical-seo\/\">technical SEO<\/a>?<\/li>\n<li>Google can show a short answer based on a <code>&lt;h2&gt;<\/code> or<code>&lt;h3&gt;<\/code> from a well-optimized article.<\/li>\n<\/ul>\n<p>To increase the chance of achieving a featured snippet, use clear and structured headings as well as lists or tables in the text.<\/p>\n<p>Headings are a critical factor in <a href=\"https:\/\/clickin.dk\/en\/seo-consultant\/\">SEO<\/a> and UX. A logical and well-structured heading hierarchy helps both users and search engines navigate and understand the content. By following best practices for headings, you can improve your website&#8217;s readability, search engine ranking, and likelihood of appearing as a featured snippet.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8b518e e-flex e-con-boxed e-con e-parent\" data-id=\"a8b518e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fba089c elementor-widget elementor-widget-template\" data-id=\"fba089c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"995320\" class=\"elementor elementor-995320 elementor-991091 elementor-991091\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e26d798 e-flex e-con-boxed e-con e-parent\" data-id=\"7e26d798\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fa0fdf7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6fa0fdf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dc98b86 elementor-author-box--layout-image-left elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-widget elementor-widget-author-box\" data-id=\"2dc98b86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/clickin.dk\/wp-content\/uploads\/2023\/10\/martin_grey_portrait_1-1.jpg-1-300x300.png\" alt=\"Picture of Martin S\u00f8lberg\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tMartin S\u00f8lberg\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\tAdm. direkt\u00f8r &amp; Digital konsulent\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Headings are HTML elements (&lt;h1&gt; to &lt;h6&gt;), used to structure content on a web page. They help both users and search engines understand the hierarchy and topics on a page. Headings play an important role in SEO (search engine optimization) as they make content more readable, improve user experience, and help Google index and understand&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":994503,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-994820","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Headings | How to properly structure your page optimally<\/title>\n<meta name=\"description\" content=\"Headings on individual pages are crucial for your ranking in Google and other search engines | Read about optimizing headings here\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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