{"id":994863,"date":"2025-04-10T16:20:51","date_gmt":"2025-04-10T14:20:51","guid":{"rendered":"https:\/\/clickin.dk\/marketing-dictionary\/newsletter\/"},"modified":"2025-09-16T15:15:02","modified_gmt":"2025-09-16T13:15:02","slug":"newsletter","status":"publish","type":"page","link":"https:\/\/clickin.dk\/en\/newsletter\/","title":{"rendered":"Newsletter"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"994863\" class=\"elementor elementor-994863 elementor-993404\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d540bcb e-flex e-con-boxed e-con e-parent\" data-id=\"d540bcb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa85a87 elementor-widget elementor-widget-image\" data-id=\"fa85a87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/clickin.dk\/wp-content\/uploads\/2025\/09\/Newsletter.png\" class=\"attachment-large size-large wp-image-995843\" alt=\"Newsletter illustration.\" srcset=\"https:\/\/clickin.dk\/wp-content\/uploads\/2025\/09\/Newsletter.png 512w, https:\/\/clickin.dk\/wp-content\/uploads\/2025\/09\/Newsletter-300x300.png 300w, https:\/\/clickin.dk\/wp-content\/uploads\/2025\/09\/Newsletter-150x150.png 150w, https:\/\/clickin.dk\/wp-content\/uploads\/2025\/09\/Newsletter-24x24.png 24w, https:\/\/clickin.dk\/wp-content\/uploads\/2025\/09\/Newsletter-48x48.png 48w, https:\/\/clickin.dk\/wp-content\/uploads\/2025\/09\/Newsletter-96x96.png 96w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-165e25a elementor-widget elementor-widget-text-editor\" data-id=\"165e25a\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"blogposttext\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Delivering targeted value through a newsletter to your target audience\u2019s inbox remains one of the most effective methods for building strong customer relationships and driving business results. When used strategically, this channel provides a unique opportunity to nurture leads, build loyalty, and position yourself as an authority within your niche. <\/p><p>The potential for engagement and commercial value can be great. But success requires strategic insight and effective execution to realize the full benefits of a newsletter. <\/p><p>Newsletters are at the core of email marketing, but what exactly are they? And how do you create a newsletter that supports your business?<\/p><h2>What is a newsletter?<\/h2><p>A newsletter is a digital publication that is sent out regularly via email to a specific list of subscribers (recipients) who have actively opted in. The content is typically centered around a specific topic, organization, product, or service. <\/p><p>The purpose of a newsletter is often to inform, engage, build relationships and strengthen loyalty among recipients. It serves as a valuable communication channel to an interested target group, where it can be used to drive actions such as sales or visits to a <a href=\"https:\/\/clickin.dk\/en\/marketing-dictionary\/web-address\/\">web address<\/a>. <\/p><h2>How do you create a newsletter?<\/h2><p>Start by defining your purpose, target audience and choose a suitable email marketing platform (e.g. Klaviyo, ActiveCampaign, Mailchimp, etc.). Then build your recipient list via sign-ups on your website or other channels. Always make sure to obtain proper consent (GDPR).  <\/p><p>Then create relevant and valuable content (text, images, links, etc.) tailored to your target audience. Structure the content in a clear, easy-to-read and mobile-friendly design. You can often do this via a template in your chosen solution.  <\/p><p>Remember a catchy subject line and clear call-to-actions (CTA).<\/p><p>Always test the newsletter thoroughly before sending: check links, display on different devices, and proofread. Send or schedule the mailing to the relevant recipient list or segment. Then analyze the results (opens, clicks, <a href=\"https:\/\/clickin.dk\/en\/conversion\/\">conversions<\/a>, etc.) to optimize future mailings.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a60d2c9 elementor-widget elementor-widget-image\" data-id=\"a60d2c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"590\" src=\"https:\/\/clickin.dk\/wp-content\/uploads\/2025\/04\/Nyhedsbrev-proces-1024x590.png\" class=\"attachment-large size-large wp-image-994454\" alt=\"Illustration af processen bag et nyhedsbrev.\" srcset=\"https:\/\/clickin.dk\/wp-content\/uploads\/2025\/04\/Nyhedsbrev-proces-1024x590.png 1024w, https:\/\/clickin.dk\/wp-content\/uploads\/2025\/04\/Nyhedsbrev-proces-300x173.png 300w, https:\/\/clickin.dk\/wp-content\/uploads\/2025\/04\/Nyhedsbrev-proces-768x443.png 768w, https:\/\/clickin.dk\/wp-content\/uploads\/2025\/04\/Nyhedsbrev-proces.png 1062w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8129d05 elementor-widget elementor-widget-text-editor\" data-id=\"8129d05\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"blogposttext\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>What should a newsletter contain?<\/h2><p>The content and regular elements of your newsletter are crucial to capturing the recipient&#8217;s attention and building trust. They ensure recognizability, professionalism and are important for both guiding the recipient towards a desired action, but also for complying with applicable legislation (such as GDPR). <\/p><p>A well-composed newsletter typically contains the following elements:<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\">Clear sender: Recognizable name and email address.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Catchy subject line: Short, relevant and interesting.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Relevant preheader: Elaborative text that appears after the subject line in the inbox.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Engaging main content: Valuable information, news, offers, etc. (text, images, possibly video).<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Clear call-to-action(s) (CTA): Clear buttons or links that encourage action.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Mandatory unsubscribe link: An easy and visible way for the recipient to unsubscribe.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Contact information: Often includes company name and physical address (legal requirement in many countries).<\/li><\/ul><h2>How do I write a newsletter?<\/h2><p>Start by defining a clear purpose for the email and understanding the specific needs and interests of your target audience. Then write a short, catchy subject line and preheader that makes the recipient want to open and read further by hinting at the value inside. <\/p><p>Formulate the content itself clearly, precisely and easily skimmed. Feel free to use short paragraphs, bullet points or subheadings. Always make sure to deliver real value (new knowledge, tips, offers or other) and keep a tone and language that suits your brand and target audience.  <\/p><p>Include a clear and actionable CTA that tells the recipient exactly what you want them to do. Use personalization where appropriate to increase engagement. Always proofread thoroughly to catch errors and ensure professionalism.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8b518e e-flex e-con-boxed e-con e-parent\" data-id=\"a8b518e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec8c936 elementor-widget elementor-widget-image\" data-id=\"ec8c936\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"420\" height=\"1024\" src=\"https:\/\/clickin.dk\/wp-content\/uploads\/2025\/04\/Nyhedsbrev-skriveproces-420x1024.png\" class=\"attachment-large size-large wp-image-994455\" alt=\"\" srcset=\"https:\/\/clickin.dk\/wp-content\/uploads\/2025\/04\/Nyhedsbrev-skriveproces-420x1024.png 420w, https:\/\/clickin.dk\/wp-content\/uploads\/2025\/04\/Nyhedsbrev-skriveproces-123x300.png 123w, https:\/\/clickin.dk\/wp-content\/uploads\/2025\/04\/Nyhedsbrev-skriveproces.png 528w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d59e2d elementor-widget elementor-widget-text-editor\" data-id=\"7d59e2d\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"blogposttext\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Purpose and types of newsletters<\/h2><p>Newsletters serve a wide range of strategic marketing purposes, which is reflected in the different types and content formats. The choice of type depends on your specific goal, what do you want to achieve with your email communication to a given target audience? Also consider where the recipient is in the customer journey.  <\/p><h3>Purpose<\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\">Building customer relationships and loyalty<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Promoting sales and conversions<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Branding and positioning<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Drive traffic to website or <a href=\"https:\/\/clickin.dk\/en\/webshop\/\">webshop<\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Direct communication channel<\/li><\/ul><h3>Types of newsletters<\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\">Sales and campaign focused newsletters<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">content-based newsletters (e.g. blog updates &amp; guides)<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Relational newsletters (e.g. welcome emails, anniversaries, etc.)<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Internal newsletters (for employees)<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Curated newsletters (collected content)<\/li><\/ul><h2>Copywriting in newsletters<\/h2><p><a href=\"https:\/\/clickin.dk\/en\/the-golden-triangle-for-copywriting\/\">Copywriting<\/a> is the craft of effective written communication. The goal is to convey a message clearly and precisely so that it resonates with your target audience. It is about more than just informing. It is about the ability to capture attention and ensure correct understanding of ideas or emotions. This skill is essential in everything from marketing and sales to internal communication.    <\/p><p>The core of all effective writing is clarity. When a text is clear, it respects the reader&#8217;s time and minimizes the risk of misunderstanding. The message is simply easier to decode. Achieving this requires conscious focus.   <\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\">Use simple language<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Structure the information logically<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Stay focused on what&#8217;s most important<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Use active language<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Have one clear idea for a specific target group<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Avoid unnecessary filler and complicated jargon<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Don&#8217;t write in overly long sentences.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Focus on readability<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Use correct writing style and tone of voice<\/li><\/ul><p>Effective copywriting is also about engaging the reader and maintaining their interest. The text must lead towards its purpose, whether it is to convince, inform, arouse emotions or guide to action. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e667bc0 elementor-widget elementor-widget-image\" data-id=\"e667bc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"457\" height=\"1024\" src=\"https:\/\/clickin.dk\/wp-content\/uploads\/2025\/04\/Tekstforfatning-nyhedsbrev-457x1024.png\" class=\"attachment-large size-large wp-image-994456\" alt=\"\" srcset=\"https:\/\/clickin.dk\/wp-content\/uploads\/2025\/04\/Tekstforfatning-nyhedsbrev-457x1024.png 457w, https:\/\/clickin.dk\/wp-content\/uploads\/2025\/04\/Tekstforfatning-nyhedsbrev-134x300.png 134w, https:\/\/clickin.dk\/wp-content\/uploads\/2025\/04\/Tekstforfatning-nyhedsbrev.png 576w\" sizes=\"(max-width: 457px) 100vw, 457px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fba089c elementor-widget elementor-widget-template\" data-id=\"fba089c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"995320\" class=\"elementor elementor-995320 elementor-991091 elementor-991091\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e26d798 e-flex e-con-boxed e-con e-parent\" data-id=\"7e26d798\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fa0fdf7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6fa0fdf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dc98b86 elementor-author-box--layout-image-left elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-widget elementor-widget-author-box\" data-id=\"2dc98b86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/clickin.dk\/wp-content\/uploads\/2023\/10\/martin_grey_portrait_1-1.jpg-1-300x300.png\" alt=\"Picture of Martin S\u00f8lberg\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tMartin S\u00f8lberg\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\tAdm. direkt\u00f8r &amp; Digital konsulent\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Delivering targeted value through a newsletter to your target audience\u2019s inbox remains one of the most effective methods for building strong customer relationships and driving business results. When used strategically, this channel provides a unique opportunity to nurture leads, build loyalty, and position yourself as an authority within your niche. The potential for engagement and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":995843,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-994863","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Newsletter | Your guide to targeted newsletters<\/title>\n<meta name=\"description\" content=\"Learn about newsletters and how to create a targeted newsletter with this quick guide. Get tips to get started here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clickin.dk\/en\/newsletter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Newsletter | Your guide to targeted newsletters\" \/>\n<meta property=\"og:description\" content=\"Learn about newsletters and how to create a targeted newsletter with this quick guide. 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