{"id":994911,"date":"2025-07-16T16:02:00","date_gmt":"2025-07-16T14:02:00","guid":{"rendered":"https:\/\/clickin.dk\/marketing-dictionary\/breadcrumbs-2\/"},"modified":"2025-08-20T15:07:38","modified_gmt":"2025-08-20T13:07:38","slug":"breadcrumbs-2","status":"publish","type":"page","link":"https:\/\/clickin.dk\/en\/marketing-dictionary\/breadcrumbs-2\/","title":{"rendered":"Breadcrumbs"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"994911\" class=\"elementor elementor-994911\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d540bcb e-flex e-con-boxed e-con e-parent\" data-id=\"d540bcb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-165e25a elementor-widget elementor-widget-text-editor\" data-id=\"165e25a\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"blogposttext\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As your website grows, it becomes important to help users find their way around. A clear overview makes navigation easier. <\/p><p>Do you want to make it easier for your visitors to find their way around and keep track of where they are?<\/p><p>Then implementing <a href=\"https:\/\/clickin.dk\/en\/marketing-dictionary\/breadcrumbs\/\">breadcrumbs<\/a> might be a good idea.<\/p><h2>What are breadcrumbs?<\/h2><p>Breadcrumbs, often referred to as <a href=\"https:\/\/clickin.dk\/en\/marketing-dictionary\/breadcrumbs\/\"><em>breadcrumbs<\/em><\/a>, are a navigation path that shows the user where they are on a website in relation to the structure of the page. They are often displayed as links in a horizontal row at the top of the page, for example: <em>Front page &gt; Category &gt; Subcategory &gt; Current page<\/em>.  <\/p><h2>Why are breadcrumbs important?<\/h2><p>Breadcrumbs help both users understand context and search engines index content more efficiently. They thus contribute to a better user experience and can also strengthen your <a href=\"https:\/\/clickin.dk\/en\/seo-agency\/\">search engine optimization (SEO)<\/a> by creating clearer navigation. <\/p><h2>Function and benefits of breadcrumbs<\/h2><p>When working with larger websites, it&#8217;s all about creating consistency and making the experience as simple as possible for your visitors. Here, breadcrumbs can be a smart solution that creates value on multiple fronts. <\/p><p>When it comes to <a href=\"https:\/\/clickin.dk\/en\/online-marketing\/\">online marketing<\/a>, it is important to create a simple and logical <a href=\"https:\/\/clickin.dk\/en\/user-journey\/\">user journey<\/a> that makes it easy to find your way around.<\/p><p>In this regard, breadcrumbs are particularly beneficial when it comes to:<\/p><ul><li><strong>Improved user experience (UX): <\/strong> Breadcrumbs make it easier for users to find their way around by showing them exactly where they are on the website, so they don&#8217;t feel &#8220;<em>trapped<\/em>&#8221; on a subpage. <\/li><li><strong>Efficient navigation:<\/strong> Users can quickly click back to previous pages or main categories, which is practical on webshops with many different product categories, for example.<\/li><li><strong>SEO value: <\/strong> Breadcrumbs help search engines understand the structure of a website. Google often displays breadcrumbs directly in search results, which can increase <a href=\"https:\/\/clickin.dk\/en\/marketing-dictionary\/ctr\/\">CTR <\/a> for users. <\/li><li><strong>Reduced <a href=\"https:\/\/clickin.dk\/en\/marketing-dictionary\/bounce-rate\/\">bounce rate<\/a>:<\/strong> When navigation is clear, it becomes easier for users to find content, which can reduce <a href=\"https:\/\/clickin.dk\/en\/marketing-dictionary\/bounce-rate\/\">bounce rate<\/a>.<\/li><\/ul><p><strong> <\/strong><\/p><h2>Types of breadcrumbs<\/h2><p>Breadcrumbs can be set up in different ways, depending on the experience you want to give your users and what goals you have for your website.<\/p><p>Some forms help most with navigation, while others can be beneficial for SEO or show the user&#8217;s path through a process.<\/p><p>Therefore, it is important to choose the type that best matches the structure of your page and the needs of your users.<\/p><p>There are primarily three types of breadcrumbs, each serving different purposes:<\/p><h3>Hierarchical breadcrumbs<\/h3><p>These show the path from the front page down through categories to the current page. This type is the most common. By using this type of breadcrumb, you can help visitors understand the structure of the website.  <\/p><p><strong><em>Example:<\/em><\/strong><em>Forside &gt; Category &gt; Subcategory &gt; Product<\/em><\/p><h3>History-based breadcrumbs<\/h3><p>This type of breadcrumb trail displays the user&#8217;s navigation steps in the order they were visited. The feature is similar to a browser&#8217;s back button, but can be less convenient as the path is often unpredictable. <\/p><h3>Attribute-based breadcrumbs<\/h3><p>This type is often used in <a href=\"https:\/\/clickin.dk\/en\/marketing-dictionary\/e-commerce\/\">e-commerce<\/a>, where the navigation does not follow a fixed structure. Instead, the path shows the filters or attributes the user has selected. This could be size, color, or brand, for example.  <\/p><h2>How to implement breadcrumbs<\/h2><p>If you run a <a href=\"https:\/\/clickin.dk\/en\/webshop\/\">webshop<\/a> or website with a large content universe, breadcrumbs can be a great help in making navigation more manageable. But when it comes to implementing breadcrumbs, there are different ways to do things. <\/p><p>Several <a href=\"https:\/\/clickin.dk\/en\/marketing-dictionary\/cms\/\">CMS systems<\/a> and plugins such as Yoast, Rank Math, etc. allow automatic setup of breadcrumb paths on the website. If you find yourself in a different situation, you can also implement breadcrumbs directly in the code on different pages through structured data. <\/p><p>If you want to get started, you can start with these steps:<\/p><ol><li><strong>Map out your structure<\/strong> Start by getting an overview of how your website is structured and what steps your breadcrumbs should show (e.g. Home &gt; Category &gt; Product).<\/li><li><strong>Prepare for schema markup<\/strong> Decide where on the page the breadcrumbs will appear and which pages will have <a href=\"https:\/\/schema.org\/BreadcrumbList\">breadcrumb markup.<\/a><\/li><li><strong>Use a tool <\/strong> Use Google&#8217;s S<a href=\"https:\/\/www.google.com\/webmasters\/markup-helper\/u\/0\/\">tructured Data Markup Helper<\/a> or read the instructions on <a href=\"https:\/\/schema.org\/breadcrumb\">org<\/a> to see which fields you need to fill in. For example, name (title) and <a href=\"https:\/\/clickin.dk\/en\/marketing-dictionary\/url\/\">URL<\/a> for each step in the path.  <\/li><li><strong>Insert markup into the code <\/strong> Add schema markup into the HTML code on the relevant pages. This can be as JSON-LD in the header or directly as microdata in the HTML elements. <\/li><li><strong>Test your code<\/strong> Use <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\">Google&#8217;s Rich Results Test<\/a> to ensure that your schema markup is correct and can be read by search engines.<\/li><li><strong>Monitor the results<\/strong> Check in <a href=\"https:\/\/search.google.com\/search-console\/about\">Google Search Console<\/a> whether your breadcrumbs are being picked up and displayed in the search results. Adjust your code as necessary. <\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b822f3 elementor-widget elementor-widget-image\" data-id=\"3b822f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/clickin.dk\/wp-content\/plugins\/elementor\/assets\/images\/placeholder.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71e00b9 elementor-widget elementor-widget-text-editor\" data-id=\"71e00b9\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"blogposttext\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Breadcrumbs and digital strategy<\/h2><p>Breadcrumbs play an important role when it comes to <a href=\"https:\/\/clickin.dk\/en\/seo-agency\/technical-seo\/\">technical SEO<\/a> and user experience. Without them, a website can quickly become cluttered. This is especially true for websites with large content universes or webshops with many products.  <\/p><p>A good breadcrumb structure makes it easier for search engines to find and index your pages. When you consider breadcrumbs as a natural part of your digital strategy, you get a website that is easier to use for both visitors and search engines. <\/p><p>In the long term, this can lead to more organic traffic, higher engagement and more <a href=\"https:\/\/clickin.dk\/en\/marketing-dictionary\/conversion\/\">conversions<\/a>.<\/p><p> <\/p><h2>How do breadcrumbs appear in Google?<\/h2><p>Breadcrumbs appear in Google as a path below the page title in search results. You\u2019ll often see them instead of the full URL. They give users a quick overview of where the page is located in the website structure.  <\/p><p> <\/p><h2>What type of breadcrumbs are best?<\/h2><p>There is no one type of breadcrumb that is best for everyone, as it depends on the structure of your website and the needs of your users. For most websites, hierarchical breadcrumbs work well as they show how the content is related. <\/p><p> <\/p><h2>Can breadcrumbs be used on mobile devices?<\/h2><p>Yes, breadcrumbs can be used on mobile devices, but they need to be adapted to small screens. They are often displayed shorter or as icons to save space. However, they are still a good aid for navigation and for a better overview.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8b518e e-flex e-con-boxed e-con e-parent\" data-id=\"a8b518e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fba089c elementor-widget elementor-widget-template\" data-id=\"fba089c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"995320\" class=\"elementor elementor-995320 elementor-991091 elementor-991091\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e26d798 e-flex e-con-boxed e-con e-parent\" data-id=\"7e26d798\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fa0fdf7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6fa0fdf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dc98b86 elementor-author-box--layout-image-left elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-widget elementor-widget-author-box\" data-id=\"2dc98b86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/clickin.dk\/wp-content\/uploads\/2023\/10\/martin_grey_portrait_1-1.jpg-1-300x300.png\" alt=\"Picture of Martin S\u00f8lberg\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tMartin S\u00f8lberg\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\tAdm. direkt\u00f8r &amp; Digital konsulent\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>As your website grows, it becomes important to help users find their way around. A clear overview makes navigation easier. Do you want to make it easier for your visitors to find their way around and keep track of where they are? Then implementing breadcrumbs might be a good idea. What are breadcrumbs? Breadcrumbs, often&#8230;<\/p>\n","protected":false},"author":1,"featured_media":995929,"parent":994503,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-994911","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Breadcrumbs | What are they and why are they important?<\/title>\n<meta name=\"description\" content=\"Discover what breadcrumbs are and how they can help you improve your navigation. 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