{"id":995893,"date":"2025-09-17T10:27:52","date_gmt":"2025-09-17T08:27:52","guid":{"rendered":"https:\/\/clickin.dk\/marketing-dictionary\/broken-links\/"},"modified":"2025-09-17T11:01:11","modified_gmt":"2025-09-17T09:01:11","slug":"broken-links","status":"publish","type":"page","link":"https:\/\/clickin.dk\/en\/marketing-dictionary\/broken-links\/","title":{"rendered":"Broken links"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"995893\" class=\"elementor elementor-995893 elementor-995883\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d540bcb e-flex e-con-boxed e-con e-parent\" data-id=\"d540bcb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7848dbb elementor-widget elementor-widget-image\" data-id=\"7848dbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/clickin.dk\/wp-content\/uploads\/2025\/09\/Broken-links.png\" class=\"attachment-large size-large wp-image-995885\" alt=\"Broken links illustration.\" srcset=\"https:\/\/clickin.dk\/wp-content\/uploads\/2025\/09\/Broken-links.png 512w, https:\/\/clickin.dk\/wp-content\/uploads\/2025\/09\/Broken-links-300x300.png 300w, https:\/\/clickin.dk\/wp-content\/uploads\/2025\/09\/Broken-links-150x150.png 150w, https:\/\/clickin.dk\/wp-content\/uploads\/2025\/09\/Broken-links-24x24.png 24w, https:\/\/clickin.dk\/wp-content\/uploads\/2025\/09\/Broken-links-48x48.png 48w, https:\/\/clickin.dk\/wp-content\/uploads\/2025\/09\/Broken-links-96x96.png 96w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-165e25a elementor-widget elementor-widget-text-editor\" data-id=\"165e25a\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"blogposttext\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 3 []\">Broken links are a challenge that most websites encounter sooner or later. They can have bigger consequences than you might think. <\/p><p>Therefore, it is important to understand why they occur and how to best handle them if you want to ensure a user-friendly experience on your website.<\/p><p> <\/p><h2>What are broken links?<\/h2><p>Broken links are hyperlinks on a website that no longer lead to the intended page. Instead, they typically send one to an error page with <a href=\"https:\/\/clickin.dk\/en\/marketing-dictionary\/404-error\/\" target=\"_blank\" rel=\"noopener noreferrer\">404 error<\/a>. It can be both <a href=\"https:\/\/clickin.dk\/en\/point-your-content-towards-seo-success-with-internal-links\/\" target=\"_blank\" rel=\"noopener noreferrer\">internal links<\/a> and <a href=\"https:\/\/clickin.dk\/en\/marketing-dictionary\/outbound-links\/\" target=\"_blank\" rel=\"noopener noreferrer\">outbound links<\/a>.  <\/p><h3>Internal broken links<\/h3><p>Internal broken links are links on your website that point to other pages within the same domain, but which no longer work\/exist. This can happen if a page has been deleted, moved without a proper <a href=\"https:\/\/clickin.dk\/en\/marketing-dictionary\/redirect\/\" target=\"_blank\" rel=\"noopener noreferrer\">redirect<\/a>, or if there is an error in the <a href=\"https:\/\/clickin.dk\/en\/marketing-dictionary\/url\/\" target=\"_blank\" rel=\"noopener noreferrer\">URL<\/a>. <\/p><h3>External broken links<\/h3><p>External broken links are links that point from your website to a page on another domain that no longer exists. This could be due to changes in the URL, the page being deleted, or server issues. <\/p><p> <\/p><h2>Why do broken links occur?<\/h2><p>Broken links occur when content is deleted or moved without proper redirection. It can also happen due to typos in URLs or changes in page structure. External links can be broken if the page you are linking to is changed or removed by another webmaster.  <\/p><p> <\/p><h2>Why are broken links a problem?<\/h2><p>Broken links are a problem because they create a poor user experience for both visitors and search engines. When visitors click on a link to an error page, it creates frustration and can cause them to leave the website. For search engines, broken links mean that <a href=\"https:\/\/clickin.dk\/en\/how-to-optimize-your-crawl-budget\/\" target=\"_blank\" rel=\"noopener noreferrer\">crawl budget<\/a> is wasted on dead pages, which signals that the website is poorly maintained.  <\/p><p> <\/p><h2>How do broken links affect SEO?<\/h2><p>When search engines like Google encounter dead links, they waste your crawl budget. It can prevent important pages from being <a href=\"https:\/\/clickin.dk\/en\/google-indexing-5-strategies-to-get-your-content-indexed-in-google\/\" target=\"_blank\" rel=\"noopener noreferrer\">indexed in Google<\/a>. It also weakens the link value that normally transfers authority between your pages.  <\/p><p>Therefore, it is important to detect and fix broken links so that neither your <a href=\"https:\/\/clickin.dk\/en\/seo-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO strategy<\/a> nor the website&#8217;s <a href=\"https:\/\/clickin.dk\/en\/marketing-dictionary\/usability\/\" target=\"_blank\" rel=\"noopener noreferrer\">usability<\/a> is harmed.<\/p><p> <\/p><h2>What types of broken links are there?<\/h2><ul><li><p><strong>Internal broken links <\/strong>(pointing to pages on your own domain, but not working)<\/p><\/li><li><p><strong>External broken links<\/strong> (pointing to other domains but not working)<\/p><\/li><li><p><strong>404 Not Found<\/strong> (page does not exist)<\/p><\/li><li><p><strong>410 Gone<\/strong> (page has been permanently removed)<\/p><\/li><li><p><strong>5xx server error<\/strong> (server failure)<\/p><\/li><li><p><strong>DNS\/host not found<\/strong> (domain cannot be resolved)<\/p><\/li><li><p><strong>Timeout\/connection lost<\/strong><\/p><\/li><li><p><strong>SSL\/HTTPS error <\/strong>(expired certificate, mixed content blocking)<\/p><\/li><li><p><strong>Redirect chains\/loops<\/strong> that end in errors<\/p><\/li><li><p><strong>Soft 404<\/strong> (200 OK, but empty\/irrelevant content)<\/p><\/li><li><p><strong>Broken anchor links<\/strong> (#section not found)<\/p><\/li><li><p><strong>Broken asset links <\/strong>(images, PDF, JS, CSS)<\/p><\/li><li><p><strong>URL errors<\/strong> (typo, case, trailing slash, encoding)<\/p><\/li><li><p><strong>Relative links<\/strong> (links that point incorrectly after structural changes\/movement\/migration)<\/p><\/li><li><p><strong>Mailto:\/tel:<\/strong> (links with incorrect format)<\/p><\/li><\/ul><p> <\/p><h2>How do you find broken links?<\/h2><p>You can find broken links manually by going through your website or with the help of a broken link checker. We recommend that you go with the latter. A broken link checker is a tool that helps you identify and find broken links on a website.  <\/p><p>Tools like Google Search Console, Screaming Frog or Ahrefs are obvious choices as they automatically scan and report <a href=\"https:\/\/clickin.dk\/en\/marketing-dictionary\/dead-links\/\" target=\"_blank\" rel=\"noopener noreferrer\">dead links<\/a>.<\/p><p> <\/p><h2>How to fix broken links<\/h2><ol><li><p><strong>Find the errors<\/strong><br>Run a crawl with an SEO tool like Google Search Console, Screaming Frog, or Ahrefs to identify 404\/410\/5xx and \u201csoft 404\u201d. Then export to CSV. <\/p><\/li><li><p><strong>Enrich the list<\/strong><br><strong>Add columns:<\/strong> Source page, broken URL, status code, link type (internal\/external), <a href=\"https:\/\/clickin.dk\/en\/marketing-dictionary\/anchor-text\/\" target=\"_blank\" rel=\"noopener noreferrer\">anchor text<\/a>, traffic\/conversion, <a href=\"https:\/\/clickin.dk\/en\/marketing-dictionary\/backlinks\/\" target=\"_blank\" rel=\"noopener noreferrer\">backlinks<\/a>. This makes prioritization easy. <\/p><\/li><li><p><strong>Prioritize<\/strong><br>Fix broken links first on pages with high traffic\/<a href=\"https:\/\/clickin.dk\/en\/marketing-dictionary\/conversion\/\" target=\"_blank\" rel=\"noopener noreferrer\">conversion<\/a>, in navigation\/footer, and URLs with strong backlinks. This is where you lose the most link juice and crawl budget. <\/p><\/li><li><p><strong>Choose solution by type<\/strong><\/p><\/li><\/ol><ul><li><p><strong>Internal 404 due to relocation: <\/strong><a href=\"https:\/\/clickin.dk\/en\/marketing-dictionary\/301-redirect\/\" target=\"_blank\" rel=\"noopener noreferrer\">301 redirect<\/a> to best match (not just the front page).<\/p><\/li><li><p><strong>Internal typos\/HTTP\u2192HTTPS\/trailing slash:<\/strong> Correct the URL in <a href=\"https:\/\/clickin.dk\/en\/marketing-dictionary\/cms\/\" target=\"_blank\" rel=\"noopener noreferrer\">CMS<\/a>\/templates.<\/p><\/li><li><p><strong>Pages permanently removed without replacement:<\/strong> 410 (and remove internal links).<\/p><\/li><li><p><strong>External 404:<\/strong> Update to new valid URL or remove\/replace the source.<\/p><\/li><li><p><strong>Broken anchor links (#section):<\/strong> Correct the ID of the target page or the link fragment.<\/p><\/li><\/ul><ol start=\"5\"><li><p><strong>Implement redirects correctly<\/strong><br>Use 301 (not <a href=\"https:\/\/clickin.dk\/en\/marketing-dictionary\/302-redirect\/\" target=\"_blank\" rel=\"noopener noreferrer\">302 redirect<\/a>) and avoid redirect chains\/loops. Create pattern redirects for major URL changes (e.g. \/blog\/* \u2192 \/knowledge\/*). <\/p><\/li><li><p><strong>Update internal references<\/strong><br>Correct links in navigation, templates, <a href=\"https:\/\/clickin.dk\/en\/marketing-dictionary\/breadcrumbs\/\" target=\"_blank\" rel=\"noopener noreferrer\">breadcrumbs<\/a>, related modules, and internal CTAs so that new visits don&#8217;t hit redirects.<\/p><\/li><li><p><strong>Update technical signals<\/strong><br>Ensure correct <a href=\"https:\/\/clickin.dk\/en\/marketing-dictionary\/canonical-tag\/\" target=\"_blank\" rel=\"noopener noreferrer\">canonicals<\/a>\/<a href=\"https:\/\/clickin.dk\/en\/marketing-dictionary\/hreflang\/\" target=\"_blank\" rel=\"noopener noreferrer\">hreflang<\/a>, update <a href=\"https:\/\/clickin.dk\/en\/marketing-dictionary\/xml-sitemap\/\" target=\"_blank\" rel=\"noopener noreferrer\">XML sitemap<\/a> and resubmit to Search Console for faster indexing in Google.<\/p><\/li><li><p><strong>Retest and QA<\/strong><br>Crawl again. Everything should respond with 200 OK, and redirect chains should be no more than one hop. Also check the mobile version.  <\/p><\/li><li><p><strong>Monitoring<\/strong><br>Keep an eye on 404 logs, Search Console reports, and analytics events. Schedule a monthly mini-audit. <\/p><\/li><li><p><strong>Prevent in the future<\/strong><br>Introduce \u201c<em>redirect checklist<\/em>\u201d when moving\/deleting pages, use link checker in CI\/deployment, and train editors in proper <a href=\"https:\/\/clickin.dk\/en\/marketing-dictionary\/internal-link-building\/\" target=\"_blank\" rel=\"noopener noreferrer\">internal link building<\/a>.<\/p><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8b518e e-flex e-con-boxed e-con e-parent\" data-id=\"a8b518e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fba089c elementor-widget elementor-widget-template\" data-id=\"fba089c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"995320\" class=\"elementor elementor-995320 elementor-991091 elementor-991091\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e26d798 e-flex e-con-boxed e-con e-parent\" data-id=\"7e26d798\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fa0fdf7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6fa0fdf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dc98b86 elementor-author-box--layout-image-left elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-widget elementor-widget-author-box\" data-id=\"2dc98b86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/clickin.dk\/wp-content\/uploads\/2023\/10\/martin_grey_portrait_1-1.jpg-1-300x300.png\" alt=\"Picture of Martin S\u00f8lberg\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tMartin S\u00f8lberg\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\tAdm. direkt\u00f8r &amp; Digital konsulent\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Broken links are a challenge that most websites encounter sooner or later. They can have bigger consequences than you might think. Therefore, it is important to understand why they occur and how to best handle them if you want to ensure a user-friendly experience on your website. What are broken links? Broken links are hyperlinks&#8230;<\/p>\n","protected":false},"author":1,"featured_media":995885,"parent":994503,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-995893","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Broken links | What are they? Get the answer and more here<\/title>\n<meta name=\"description\" content=\"Broken links, also known as dead links, are important for your website&#039;s user experience and SEO. Learn what they are and more here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clickin.dk\/en\/marketing-dictionary\/broken-links\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Broken links | What are they? Get the answer and more here\" \/>\n<meta property=\"og:description\" content=\"Broken links, also known as dead links, are important for your website&#039;s user experience and SEO. 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