{"id":995964,"date":"2025-09-23T10:52:54","date_gmt":"2025-09-23T08:52:54","guid":{"rendered":"https:\/\/clickin.dk\/marketing-dictionary\/cpa\/"},"modified":"2025-09-23T11:30:07","modified_gmt":"2025-09-23T09:30:07","slug":"cpa","status":"publish","type":"page","link":"https:\/\/clickin.dk\/en\/cpa\/","title":{"rendered":"CPA"},"content":{"rendered":"\t\t
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When working with digital marketing, there is always a central question that dominates the agenda:<\/p>

What do we actually get out of our advertising dollars?<\/em> <\/p>

Here, the KPI CPA plays an important role because it provides a very concrete picture of what it costs to get a user to perform a desired action. <\/p>

Whether it’s a sale, a sign-up, or a download, CPA helps make advertising more transparent and results-oriented.<\/p>

But what does the concept actually cover? And how do you use it in practice? <\/p>

<\/p>

What does CPA mean?<\/h2>

CPA stands for Cost Per Action<\/em> or Cost Per Acquisition<\/em>. It is a KPI<\/u><\/a> and pricing model in online marketing<\/u><\/a> where the advertiser only pays when a predetermined action \u2013 a \u201cconversion<\/em><\/u><\/a>\u201d \u2013 is performed by a user. <\/p>

It could be anything from a:<\/p>