{"id":996009,"date":"2025-09-23T15:58:38","date_gmt":"2025-09-23T13:58:38","guid":{"rendered":"https:\/\/clickin.dk\/marketing-dictionary\/roi\/"},"modified":"2025-09-23T16:48:59","modified_gmt":"2025-09-23T14:48:59","slug":"roi","status":"publish","type":"page","link":"https:\/\/clickin.dk\/en\/roi\/","title":{"rendered":"ROI"},"content":{"rendered":"\t\t
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In a world where marketing budgets must constantly be defended and documented, it is crucial to be able to show whether an effort creates real value. <\/p>

That is precisely why ROI has become one of the most central KPIs in digital marketing.<\/p>

It helps companies distinguish between initiatives that only create activity and those that actually contribute to growth. <\/p>

But what is actually behind the concept? And how is it measured in practice? <\/p>

<\/p>

What is ROI?<\/h2>

ROI stands for Return on Investment<\/em> and is a key concept that shows how much return an investment generates in relation to the total costs. <\/p>

In digital marketing, it is used to assess whether campaigns like Google Ads<\/u><\/a>, SEO<\/u><\/a> or Paid Social<\/u><\/a> provide a financial profit rather than just traffic or exposure.<\/p>

The formula for ROI is:<\/strong><\/p>

<\/p>

Example:<\/strong> If a company spends DKK 50,000 on ads and generates DKK 150,000 in revenue, ROI = (150,000 \u2013 50,000) \/ 50,000 \u00d7 100 = 200%.<\/p>

<\/p>

Why is ROI important in digital marketing?<\/h2>

ROI is important as it provides a clear picture of whether the marketing effort is creating value for the resources invested. Without ROI, you risk focusing on clicks, impressions and other vanity metrics without real business impact. <\/p>

By measuring ROI, you can prioritize the channels and campaigns that deliver the best, optimize your budget department, and make better decisions. <\/p>

Some key reasons to work with ROI are:<\/p>