- 266%
more leads
Dinbyggeradværd wanted to get more concrete leads without increasing their current Google Ads (Search and Display) budget. A comprehensive digital strategy with a complete restructuring of the account ensured this result.
About Dinbyggerådgiver
Your building consultant is a building consultant / building expert who helps on the sidelines when buying a new house or renovating an old one.
How Dinbyggeradvæg got 266% more concrete leads
In a market where click prices in Google Ads are high, it was important to focus more on relevance and quality. This ensured both budget reduction and more leads.
The industry is known for having very high click rates due to the high competition. It was therefore important to sort out all the irrelevant to make more room for the keywords that converted. We started a major process where we were able to add over 450 negative keywords with historical data from the last 2 years.
At the same time, we changed the structure of the account so that we could more quickly get an overview of the campaigns, services and geographical areas that performed best and worst. This resulted in a budget reduction of -27% while the number of inquiries increased.
Services:
- Google Ads, Meta, SEO
EXECUTION
Results
Dinbyggerådvær had not worked with display advertising in Google Ads before we took over the project. The industry is known for a short buying journey, and we therefore chose to only run our remarketing ads for 2-3 days after the visit to the website.
In addition to this, we set up Custom Intent Audiences based on competitors, keywords and behavior. In several cases, it turned out that our display advertising performed better than our search ads.
Overall, the price per inquiry was reduced by -31%.
More inquiries
More visits
Lower cost per lead
Opinion
Anders Hagemann, CEO of Din Byggeradvæg, highlights the company’s success with Click In’s SEO, Google Ads and Facebook advertising. Through an optimized digital strategy, they have achieved growth of over 400% over three years. He highly recommends Click In’s team for their professional approach to the work.
” Dinbyggeradvægger.dk has used Click In SEO/Google Ads and Facebook ads with great success.
We have optimized our marketing budget while achieving growth of more than 400% over a three-year period.
I can highly recommend the entire team behind Click In and their professional way of working. “
- Search engine optimization (SEO)
- Google Ads
- Meta (Facebook)
+226%
More inquiries
+358%
More visits
-31%
Price per inquiry