Result-driven Advertising that Increases your Revenue on Google
We focus on achieving tangible results with Google Ads, where success is measured not only in visibility and traffic but also in conversions and ROI.
By constantly analyzing data, drawing on our experiences, and delving into your specific business needs, we create customized Google Ads strategies tailored to your company’s needs.
- Research & analysis
- Customer journey optimization
- Tracking analysis
- Landing page optimization UX
- Comprehensive ad structuring
- Ongoing split testing
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Achieve Results that Boost the Bottom Line
Maximize ROI on Every Ad Dollar
Advertising on Google is about more than just choosing the right keywords. A successful Google Ads campaign requires a strategic approach to bid adjustments, keywords, and ad structure.
Through continuous optimizations, you can ensure that every ad dollar is spent effectively. And with the right Google Ads strategy, you can reach potential customers in their buying journey, where they are most likely to purchase.
How Do We Work with Google Ads?
When you choose us as your partner, you get a complete solution based on a holistic approach to all aspects of Google Ads.
We assist you with everything from setting up campaign structures to selecting keywords, ensuring your ads only appear in the most relevant contexts.
You Get This
What's Included?
When you choose to work with us, you can be assured that we handle every aspect of your Google Ads advertising. As a certified Google Partner, we have the expertise and experience to optimize the effectiveness of your ads.
Research / Review
Our first step in a collaboration is to conduct a complete review of your current Google Ads setup. In this, we evaluate every aspect from campaign structures, bid strategies, negative keywords, etc.
Additionally, we analyze competitors’ strategies and identify the most profitable keywords based on your budget and goals. Based on this insight, we begin optimization.
Campaign Setup
We ensure that every technical aspect of your campaigns is fine-tuned to achieve the best possible results. This includes audience selection, bid strategies, and ad creation.
We continuously monitor campaign performance to ensure they deliver the desired results.
Ad Optimization
After setup, we focus on fine-tuning and optimizing your ads. We analyze ad texts, messages, and CTAs to ensure they resonate with your target audiences.
To ensure your ads also meet your business goals, we continuously test different variants to find the most effective combinations.
Analysis and Reporting
We provide detailed analyses and reports on your Google Ads campaigns’ performance. This includes insights into user behavior, click rates, conversion rates, and ROI.
We use this data to continuously improve the campaigns and ensure you achieve the best possible results.
Your success is our success
3 reasons to choose us
Flexible terms – cancel anytime
With us, flexibility and trust are key. Therefore, we have no binding on our fixed collaborations. We believe that the quality of our work and the results we deliver are sufficient to maintain a strong partnership.
Full transparency
You get full access to our work performed every month. This ensures that you are always up to date and have detailed insight into our processes and progress. This way, you can feel confident that your project is in the right hands.
Fixed contact
To ensure consistent and personalized service, you will be assigned one dedicated consultant who will be your primary contact throughout the entire collaboration. The consultant will work closely with you to understand your unique challenges and goals.
This is What You Get
On July 24, 2018, Google AdWords became Google Ads when Google rebranded the platform. They did this as they added more ad types to the platform. This provides more opportunities to drive traffic to your website and thus more conversions. As a Google Ads agency, we assist with these ad types within paid advertising on Google.
Google Ads consists of the following ad types:
Display Ads
Display ads appear across Google’s display network, which includes millions of websites and apps. These visual ads help reach a broad audience and increase brand awareness.
Your ads are not shown based on specific keywords but targeted to a specific audience.
There are various formats in which display ads appear across these websites and apps. It is one of the effective strategies to get many clicks and increase visibility in your online presence.
Google Shopping
Google Shopping ads are ideal for e-commerce as they display product images, prices, and store names directly in search results. These typically appear above both organic search results and paid search ads.
This makes it easy for potential customers to compare products and make purchasing decisions. These results should not be seen as a comparison, as bids and optimizations also determine placement here.
YouTube Advertising
YouTube is the world’s second-largest search engine and a powerful platform for video advertising with YouTube ads. With YouTube ads, you can reach the right audience based on their interests and behavior.
Performance Max
Performance Max campaigns combine all of Google’s ad networks into one campaign. This includes Search, Display, YouTube, Discover, Gmail, and Maps. It provides a holistic approach to achieving your goals and maximizing results.
With Performance Max, you can achieve good results but relinquish control over your optimization. It can be an easy way to get started with Google Search but can also be costly if the setup is not correct.
FAQ - Google Ads
What is the Goal of Google Ads?
As a Google Ads agency, we always work with goal setting and clear reports when measuring success in our advertising. Many companies do not measure their online marketing correctly. Below are the primary goals you should work towards when using Google Ads.
CPA / Lead Generation
Cost Per Acquisition (CPA) focuses on generating leads at a fixed price. This goal is ideal for companies looking to increase the number of potential customers and build a pipeline for future sales. This is typically B2B companies or B2C companies focusing on lead generation.
ROAS / Sales on Webshop
Return on Ad Spend (ROAS) measures the revenue you get for every dollar spent on advertising. For webshops, this is a crucial metric as it helps understand and optimize the profitability of your advertising efforts. There are many opportunities to work with ROAS, and we also recommend that you as a webshop look into POAS (Profit on Ad Spend), which measures your actual earnings from your ads.
What Does Google Ads Cost?
As a Google Ads agency, we often get asked, what does Google Ads actually cost? The Google Ads platform is built around an auction-based system, which means you bid on each search along with all other advertisers who also want to bid on the relevant keyword.
However, there are some factors that affect the cost of advertising.
Daily Budget
With Google Ads, a daily budget is typically set that fits your finances. This budget controls how much you will spend per day on your campaigns. This ensures you do not spend more money than expected on your advertising. As an experienced Google Ads agency, we always advise on the most appropriate budget we recommend.
Pay per Click (PPC)
With the PPC model, you only pay when a user clicks on your ad. This makes it a cost-effective way to drive traffic to your website. You are thus ensured not to spend money on keywords that do not generate clicks. You will always be able to see in Google Analytics how much traffic and how many clicks you get per day.
Quality Score
Quality Score is an assessment of your ad’s relevance and quality. A high Quality Score can reduce your cost per click and improve your ad’s placement. With an improved quality score, you can get more out of your Google Ads budget.
How should You Work with Google Ads?
There are many ways to optimize and work with Google Ads. Ultimately, it’s about converting visitors and showing the most relevant ad to the right audience.
Engaging Ads / CTR
Click Through Rate (CTR) is an important indicator of how engaging your ads are. We work on creating ads with strong messages and calls to action that capture your target audience. This ensures more potential customers and relevant traffic to the website, and you use your Google Ads budget better.
Relevant Keywords
Choosing the right keywords is essential for the campaign’s success. We help identify and target the keywords that are most relevant and profitable for your business. You will receive help and advice from a Google Ads specialist who is with you throughout the process.
Relevant Traffic
Our goal is to attract the most relevant traffic to your website. This ensures that you reach users who are most likely to convert. Since Google Ads is a Pay Per Click platform, it’s about making the most of every click in your Google advertising.
Profitable Growth
We work strategically to ensure profitable growth through Google Ads. Through continuous optimization and data analysis, we help you maximize your ROI and grow your business sustainably. Our Google Ads specialists will help create growth for your company through Google Ads, both through optimization on the platform and analysis in Google Analytics.