Spring Copenhagen

  • 116%

more organic visits

Spring Copenhagen wanted an SEO partner who could increase their visibility in Google. They could write the content themselves, but they needed help with analysis and sparring on the strategy.
About Spring Copenhagen
Spring Copenhagen is a Danish design company that creates gifts for every occasion. The range is wide-ranging, but is particularly focused on wooden figures and the world-famous Lucky Trolls.

How Spring Copenhagen 393 got more top 3 placements

For a design company like Spring Copenhagen, it was crucial to strengthen organic visibility and create a solid foundation for long-term growth. That’s why we developed a targeted SEO strategy with a focus on technical optimization, content consulting, and ongoing link building.

We began with a thorough analysis of both technical and on-page elements and identified several issues that limited search engines’ ability to crawl and understand the content. After technical improvements, we continued to expand and structure the content to better match relevant search intent and support the company’s most important categories.

In parallel, we initiated a targeted link building effort to strengthen the domain’s authority and improve visibility on prioritized landing pages. The strategy was continuously optimized based on performance data.

Services:
  • SEO
Execution

Results

As the technical foundation was strengthened and the content expanded, Spring Copenhagen experienced a significant increase in organic performance.

Compared to the period before the initiative, the number of organic visits increased by a whopping 116%, and Google impressions grew by 147%. At the same time, the company achieved 393 more top 3 positions, which has had a major impact on visibility on key product and category pages.

The effort was supported by targeted link building and ongoing strategy adjustments for new launches, which has ensured a sustained positive development in both traffic and visibility.

116%

More organic visits

393
More top 3 rankings
147%
More exposure on Google

Opinion

Peter Sørensen, CEO of Spring Copenhagen, highlights the collaboration with Click in, where they have provided strategic sparring and a solid analytical foundation for the company’s SEO efforts. This has enabled the marketing team to focus on content production and create targeted results.
“We could see great potential in working with SEO, but we lacked the analytical foundation and strategic sparring to create results. Martin and Maxim helped us plan our efforts and assess their effect, so our marketing team could concentrate on writing content.“
For Spring Copenhagen, we put together a strategy that included:
  • Search engine optimization (SEO)
  • Linkbuilding

116%

More organic visits

393

More top 3 rankings

147%

More exposure on Google

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