- 105%
multiple orders
Jimahegn wanted to increase sales in the webshop and increase focus on tracking and attribution. A complete digital strategy with a comprehensive tracking dashboard ensured more customers and better ROAS.
About Jima hegn
Jimahegn is one of the largest webshops on the internet, selling fences and fence solutions to both the B2C and B2B markets. Jimahegn offers everything within fences, fence solutions and fence accessories.
Jimahegn wanted increased focus on tracking results so they could attribute value to the individual marketing initiatives and activities they did online.
Seasonal fluctuations
Jimahegn is in a market where sales are influenced by both season and weather. We therefore had a complete marketing strategy put in place that took into account:
How much budget should we spend in each period Which channels should we focus on in each period This meant that we got significantly more out of the total marketing budget on an annual basis.
How much budget should we spend in each period Which channels should we focus on in each period This meant that we got significantly more out of the total marketing budget on an annual basis.
Services:
- Google Ads, Meta, SEO
Execution
Results
The first thing we did when we started the work was to ensure that we had complete tracking across the digital platforms. Jimahegn has a customer journey that extends over several weeks in several cases, and it was important that we could track and attribute this value to the individual channels as best as possible.
We ensured complete tracking across Facebook Analytics and Google Analytics and spent time validating the results and attributing this value to the individual channels.
We regularly discussed the results from the individual campaigns and channels to assess where we should place both focus and marketing budget in the future.
Opinion
Daniel Kjær, CEO of Jimahegn, praises Click In for their inclusive approach and ability to handle special requests. He appreciates the company’s price transparency and the expertise and interest they have shown, which he finds unusual in the industry.
” Click in always makes sure to include us in their work as they do for us. They have also helped us with many special requests.
Their transparency in pricing and the expertise and interest they have shown us is unheard of in the industry they are in.
If you want a company that goes into depth about what kind of company you run and where you are going, while also making the prices and transparency part of it. Then choose Click in, I only have positive words for them. “
- Search engine optimization (SEO)
- Google Ads
- Meta (Facebook & Instagram)