- 319%
more inquiries
Uptime Development wanted more relevant leads / inquiries through a complete digital strategy with increased focus on SEO and Google Ads.
About Uptime Development
Uptime Development is a development house with over 15 developers who develop intelligent software for major Danish and foreign companies.
How Uptime Development got 319% more inquiries
A complete digital marketing with a strong focus on SEO and Google Ads gave Uptime Development more relevant inquiries at a lower cost per inquiry.
When we took over the project, Uptime Development’s website had a solid technical foundation. We were able to quickly find significant errors that made it difficult for search engines to crawl and understand the website correctly.
There were already a few good landing pages that could drive traffic. We went in and significantly expanded the number of landing pages. The landing pages focused on specialized keywords at the end of the customer journey.
Several of the keywords we wanted to rank for required more relevant links. We then developed a complete link building plan and executed on it.
Services:
- Google Ads, Inbound Marketing, SEO
Execution
Results
Uptime Development was already running Google Ads, but came to us with a desire to get more out of their existing budget. We therefore started reviewing the account for all the keywords that were irrelevant to their business and the “dream customers” they wanted. This alone ensured that the budget decreased by -30% without affecting the number of inquiries.
We created a new structure based on the website structure and created specialized campaigns against the subpages/services we also created in the SEO work. This resulted in an increased number of inquiries of 20% and at the same time a more manageable structure.
More inquiries
More visits
Lower cost per lead
Opinion
Ronni Madsen, Director of Uptime Development, praises Click in for their expertise in SEM marketing, including SEO and Google Ads. He is impressed with how they exceed expectations, always deliver work and reports on time, and present them in a format that clearly highlights the most important KPIs for the company.
” Click in has demonstrated great expertise in the field, and they have handled our SEM marketing (SEO/Google Ads) beyond all expectations. They always deliver the work and reports on time and in a format that provides a good overview of the most important KPIs for our business.“
- Search engine optimization (SEO)
- Google Ads
- Inbound Marketing
319%
More inquiries
474%
More visits
-40%
Price per inquiry