- 747%
more visits
Visuel A/S wanted more concrete inquiries and more catalog orders through a targeted digital strategy with a focus on individual customer segments in the market.
About Visuel A/S
Visuel A/S is a Danish prefabricated house company that builds beautiful prefabricated houses, wooden houses and functional houses throughout Zealand.
How Visuel A/S got +747% more visits to the website
In a competitive market, the focus was on a complete strategy on SEO, Google Ads and Facebook. This created synergies to multiply the number of visits.
SEO & Linkbuilding
When we started the SEO project, there were competitors who had been in the market for many years. We therefore quickly saw that we needed to work purposefully on attracting relevant inbound links to get to the top of Google search results.
In an initial analysis, we found that more people were searching for the specific types of houses that Visuel A/S builds. We expanded the number of landing pages, which gave us the opportunity to rank higher for each type of house.
Visuel A/S had many beautiful pictures on the website of the individual houses and variants. However, this hindered the speed and usability. We went through the entire page and compressed every single picture. This reduced the speed by over 1.5 seconds on average per subpage.
Services:
- Google Ads, Meta, SEO
Execution
Results
Visuel A/S came to us hoping to get more people to download their catalog, where you can see their houses and previous constructions. We set up an automated process, and later a complete email flow, that people went through when they downloaded the catalog.
We made it easy and quick to download the catalog on the site and at the same time we started a targeted campaign on Facebook (Lead Ads), which ensured that we increased the number of catalog orders by +211%.
This was done using retargeting, look-a-like audiences, and demographic-based target groups. We continuously split-tested messages and graphic material to get the best results.
We helped Visuel A/S up-qualify their leads by being able to trace back exactly where the individual inquiries came from in the first place.
More visits
More leads
Catalog downloads
Opinion
Thomas Ludvigsen, CEO of Visuel Byg, highlights the significant partnership with Click in, which has been essential to the company’s digital strategy. Click in’s proactive efforts within SEO and Google Ads, as well as their focus on detailed data analysis, ensured a significant increase in the number of inquiries and downloads of their catalogs.
” Our partnership with Click in has been important to our digital presence. Click in’s proactive approach to SEO, Google Ads, and their focus on detailed data analysis ensured a significant increase in inquiries and catalog downloads. We value their commitment and innovative solutions. “
- Search engine optimization (SEO)
- Google Ads
- Meta (Facebook & Instagram)
+747%
More visits
+422%
More leads
-41%
Lower CPA