Building a strong organic presence depends on the competition and the current state of the website. SEO takes time, but with patience and the right effort, you can typically expect improvements within 6-12 months.
But why only after so long?
A long-term strategy
SEO is not a quick fix, but a long-term strategy. Search engines like Google constantly analyze billions of websites, using complex algorithms to determine which pages are most relevant to a given search.
Optimizing your website and building authority takes time. It involves, among other things:
- TechnicalSEO: Ensuring that your website is fast, mobile-friendly, and easy for search engines to crawl and index.
- Optimize your content (on page): Creating relevant, valuable, optimized and engaging content that matches users’ search intentions.
- Linkbuilding: Obtaining links from other credible websites that show that your website is an authority in your field.
All of these elements take time and ongoing effort to achieve results, but once your SEO strategy starts working, you will see a steady and more sustainable growth in organic traffic.
Why only after 6-12 months?
How long SEO takes depends not only on on-page, technical SEO and link building, but is also defined by your goals and KPIs. For example, if your goal is to get good rankings (on top of page 1) on specific keywords with a higher level of competition, it may take longer than 6-12 months.
However, you may see faster results if your goals are more modest or if you focus on keywords with lower competition. This could be a matter of a few months depending on your goals.
Regardless, it takes a targeted SEO effort on your domain to get a better ranking. But it also takes effort to rank high on the right keywords. The ones that can give you more leads, sales, and conversions.
What can be done to make it go faster?
Ranking higher in search results depends on various factors. Most people in Denmark primarily use Google. In fact, there are over 200 different elements that come into play when Google assesses your website’s relevance and authority.
Some examples of this could be:
- Number of visitors to your pages (Clicks, user engagement and time spent)
- Domain authority (fx E-E-A-T)
- Old vs. new domain
- What types and how many links do you have?
- The quality of links
- Social signals (brand mentions)
- The use of other traffic channels such as social media & Ads
All of these and many others affect your visibility in Google, and how long it will take before you see results. But even if you follow Google’s guidelines, optimize your content according to best practices, etc., it can still end up taking time.
How to assess the competition for the keyword (Search)
In the vast majority of cases, competition determines how quickly SEO works. You can assess competition for relevant searches using various methods:
- Use keyword analysis tools: Gain insight into keyword competition, search volume, search intent, and difficulty.
- Analyze the SERPs: Identify the websites that dominate the organic search results (SERPS). Examine their content, backlink profile, and technical optimization.
- Evaluate competitors’ content: Compare your content with your competitors’ to identify areas where you can improve.
How can you measure SEO success?
SEO is a long-term investment, and it’s important to be able to measure whether your efforts are paying off. But what exactly is “success” in SEO? It depends largely on your business goals and the KPIs (Key Performance Indicators) you choose to focus on.
Here are some typical SEO KPIs that can give you insight into your website’s performance in search engines:
- More organic traffic
- Increased visibility
- Better rankings
- More impressions
Business-critical KPIs
To assess whether your SEO efforts are profitable, you need to look at the business-critical KPIs that are directly tied to your company’s bottom line:
- Conversions: The number of visitors who take a desired action on your website, such as purchasing a product, signing up for a newsletter, or filling out a contact form.
- Leads: The number of potential customers you generate through your website.
- Sales: Your revenue as a result of organic traffic from search engines.
- ROI (Return on Investment): The relationship between your investment in SEO and the value you get out of it.
By focusing on both SEO KPIs and business-critical KPIs, you get a more holistic view of your SEO success. You can see whether your efforts are not only increasing your visibility in search engines, but also driving valuable traffic to your website and contributing to the growth of your business.
Need SEO help?
Overall, SEO depends on many factors that determine how long it takes to see results, so it’s important to have realistic expectations of what SEO can achieve within a given timeframe.
There can be a lot to consider when it comes to how quickly SEO works. Therefore, in many cases it can be a good idea to get SEO help from a professional SEO company. At Click in, we offer SEO without obligation, where you get your own SEO consultant assigned to the project.
Regardless of whether you choose a complete solution or a separate one, e.g. regular SEO analysis.
Let’s have a non-binding dialogue about your situation and how we can best help you with your SEO efforts.
