Many of our clients want to be responsible for the execution of their search engine optimization while our consultants help with advice and savings. If you want to be responsible for your SEO work yourself, you will find the tools below extremely relevant.
These are all tools that we use daily in our SEO work. Some of the tools are free while others are paid.
Screaming Frog
Screaming Frog Spider is a tool that you can use to analyze your site technically. With Screaming Frog you can quickly and easily find technical errors on your site such as dead links, forgotten Meta titles and descriptions and much more. In a few minutes you can find all technical SEO errors through the filtering function in the program.
Google PageSpeed Insights
Google PageSpeed Insights allows you to see how Google considers your website speed on both mobile and desktop. Google PageSpeed Insights comes with both Optimization Suggestions and Existing Optimizations. In addition to this, Google allows you to download the optimized files.
Google PageSpeed Insights does not tell you the actual speed of your page, but is a very good indicator of where you need to optimize your website.
Pingdom Tools
Pingdom Tools is a tool that, like Google PageSpeed Insights, measures the speed of your website. Google favors fast websites in its organic results, and you should therefore focus fully on making sure your website loads quickly.
Pingdom Tools then provides good advice on optimizing your content to make your website faster. Pingdom Tools is really good at giving you a quick overview of which files and file types take up the most space.
Httpstatus.io
When you are actively working on the execution of search engine optimization, you will at some point encounter having to make 301 redirects. Whether it is from old pages or from http to https. Our browsers are really good at caching redirects, which means that you can’t always test your redirects manually.
With Httpstatus.io you can enter a URL and see what response code the page has (200, 301 or 404 etc.) without caching the content. It is effective for testing your latest implemented redirects.
Google Mobile-Friendly Test
Google Mobile-Friendly Test allows you to quickly test whether you have a mobile-friendly website. Google Mobile First has been rolled out, and it is therefore essential that your website is mobile-friendly.
We always recommend that you check your website yourself for UX on mobile devices.
Google Structured Data Testing Tool
If you work with SEO, you can’t avoid structured data. Google’s tool helps you test whether your structured data is implemented correctly. The tool can test all 3 formats (RDFa, Microdata and JSON-LD).
The tool can test both before and after implementing your structured data. However, be aware that the tool caches your content, so you likely won’t be able to test right after implementation.
Link Redirect Trace
Link Redirect Trace is a tool/add-on for Google Chrome that allows you to check if meta robots are set to No-Index or No-Follow. The tool is really effective for quickly checking if you have remembered to add No-Index to redundant content.
W3C Markup Validation
Google favors websites that are coded correctly and cleanly. It can therefore be an advantage to run your website through W3C Markup Validation and analyze whether there are technical errors in the code on your website that could hinder the website’s ranking in search engines.
Site search (site:yourdomain.com)
Google offers a lot of interesting commands/searches that you can create and use actively in your search engine optimization work. One of the commands that we use most is site:ditdomæne.dk. We most often use this to check whether the website in question has redundant content indexed in the search engines, which should have a No-Index tag.
SEMrush
SEMrush is one of the tools we use most in our search engine optimization work. Whether it’s about execution or on a more strategic level, SEMrush can be used.
SEMrush can show your competitors’ keywords in both organic and paid results. In addition, SEMrush offers an analysis of your website against your competitors’, so you can see what they are doing that you are not.
Siteliner
Siteliner has two features that are valuable in your search engine optimization work. The first is their Page Power feature, which measures your website’s internal link profile. The second is their ability to measure duplicate content (DC).
Siteliner measures duplicate content both internally on the site and on external websites. They allow you to quickly see how much of the content is identical to the page in question.
Ahrefs
If you’ve been actively working with search engine optimization, you’ve no doubt heard of Ahrefs. It’s a link tool that allows you to see your link profile as well as your competitors’ link profiles. In addition, you can compare your link profile with your competitors’.
Ahrefs owns one of the largest link databases, ensuring that you quickly get the newest links on the market so you can execute on them.
Google Search Console
Google Search Console is the old Google Webmaster Tools. We always recommend that all our customers add their website to Google Search Console as soon as possible. In Google Search Console you often get relevant data that you can actively use in your search engine optimization.
In Google Search Console, you can see errors in your structured data, errors in your crawls, see your crawl budget and much more. The most important tool in Google Search Console is that you can see exactly which keywords your visitors use to find your website in the organic search results.
