When it comes to finding information, products or services, most people start their search online. Search engines are the preferred tool for the job. There are several different search engines out there, with Google being the most popular in Denmark.
An SEO expert typically works to improve a website’s visibility on one or more of these platforms. This is done through a combination of technical, content-based and strategic measures. Together, they strengthen the website’s position in search results.
They have the necessary expertise and experience to lift a website to the top of search results.
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Expert, specialist and consultant
You don’t have to search the web for long before you come across terms like SEO expert, SEO specialist, and SEO consultant. But what do they actually mean, and is there a difference?
Although the terms are often used interchangeably, there are small nuances that distinguish them:
- SEO expert: An expert is someone with extensive knowledge and experience in multiple SEO areas. An SEO expert has a deep understanding of search engine optimization. They can navigate the complex algorithms and strategies needed to achieve good rankings in search results.
- SEO specialist: A specialist specializes in a few or a specific area of SEO. It can be technical SEO, on-page SEO, link building or content.
- SEO consultant: A consultant typically works independently or in a smaller agency and offers advice and implementation of SEO strategies. They may have varying experience and specialties, but are often generalists with a broad understanding of SEO.
All in all, there isn’t much difference. That’s why you’ll often see the titles and associated job descriptions used interchangeably. But having said that, should you choose an SEO expert or an SEO company?
SEO expert or SEO agency?
There are a ton of SEO agencies and experts out there, so how do you choose the right solution for your needs? Both options have their advantages and disadvantages, but the choice largely depends on your specific needs, resources, and budget.
SEO Agency
An SEO agency (SEO company) can offer a wider range of skills and resources, as they typically have several SEO experts/specialists in-house with different specialties. This can be an advantage if you need a more comprehensive SEO strategy with a focus on several areas. Or outsource part or all of the SEO work.
An SEO agency can therefore be a strategic solution for people with larger budgets and more complex needs.
SEO expert
An SEO expert, unlike an SEO agency, is a single person. An expert can offer a more personal approach where you have direct contact with the person working on your company’s SEO. This is not always the case with agencies, where you can have a client manager as a liaison.
An SEO expert can be a strategic choice if you have a limited budget or more specific needs. Price and seniority typically go hand in hand here. An expert with, for example, 10 years of experience will generally charge higher prices than someone with less seniority.
Which solution should you choose?
The choice of SEO solution depends entirely on your unique needs. Some only need professional link building, while others want a complete all-around solution.
Therefore, consider the following factors before making a decision:
- Budget: Evaluate your budget and the specific areas you need help with. How many hours of SEO help do you expect to need? An agency may offer discounts if you bundle multiple solutions together (e.g. SEO and Google Ads, etc.).
- Need: Do you need a specialized solution or a broader range of services?
- Own competencies: Do you want to do some of the work yourself, or should it all be outsourced?
- Timeframe: How quickly do you need results? Remember that SEO takes time.
- Collaboration: Do you prefer close, personal contact or a more formal approach?
- Experience: Consider the SEO expert’s experience with your type of business and their seniority in the industry. Experience within your specific industry can be crucial to achieving the best results.
Whether you choose an SEO expert or an SEO agency, it’s important to find a partner who understands your business, goals, and target audience. The right SEO expert will not only ensure that things are done properly, they will also help create long-term results.
NOTE: Please note that many agencies offer fixed-term contracts with long commitment periods. Therefore, carefully research what best suits your needs and financial framework.
Core areas of SEO
SEO is a complex discipline, where even the latest trends change with algorithm updates. In addition, SEO also has many closely related subcategories and areas. To point you in the right direction, they can be summarized into the following main areas:
- Technical analysis
- Local SEO
- SEO analysis
- Off page/external link building
- On page (Content production and optimization)
- Keyword analysis
Most people typically look for help in selected areas or a complete solution with everything. Many SEO agencies offer, for example, a complete SEO package or separate solutions.
Expert or agency? Either way, check their solutions and prices first. Also, be aware that the cheapest is not necessarily the best. Most people calculate the work in hours.
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