The technical foundation of your website is not only of great importance to the user experience, but also how it will perform in search engines like Google.
When the technique works, your content becomes easier to find and understand for search engines. This part is also referred to as ‘technical SEO’ within search engine optimization (SEO). It is the foundation on which all other SEO work is built.
Therefore, it is important to ensure that your website does not suffer from technical challenges that hinder the user experience and prevent Google from finding, understanding, and indexing your website.
- Individual services (Technical SEO, On-page, link building, etc.)
- Complete solutions
- Composition of other channels (e.g. Google Ads)
- Consulting
What is technical SEO?
Technical SEO is about identifying technical errors and fixing them. It improves the user experience for both your visitors and search engines. In particular, it helps search engines better understand, find, and index your content correctly.
Although technical SEO is closely related to UX (User Experience), they are different.
Technical SEO work usually begins with a thorough technical SEO analysis. This identifies technical issues on your website that can confuse search engines. Once the technical issues have been identified, they can be prioritized and resolved to ensure your website functions optimally.
Why is technical SEO important?
Technical SEO plays a crucial role in your website’s performance and visibility in search results. Without a well-functioning technical setup, you risk that search engines will not be able to find, crawl your website, and understand your content correctly.
Furthermore, technical problems can also negatively affect your visitors’ browsing behavior and thus your conversion rate and sales.
By optimizing your website’s technical SEO, you ensure both the user experience for search engines and your visitors. It also ensures that your on-page SEO is not lost and that you lose rankings for relevant keywords.
If your website has a solid foundation, it can benefit both SEO and performance.
What does technical SEO entail?
Google and other search engines evaluate websites based on various parameters and technical requirements. This is to ensure quality and relevance for their users. By working with Googles technical requriements and Core Web Vitals then you can make sure that your content gets the best conditions.
Technical SEO is precisely about optimizing these areas so that nothing technical stands in the way for either users or search engines.
Technical SEO typically includes the following technical aspects:
Broken links (400 and 500 error types)
Speed Optimization (Slow Loading Times)
Core Web Vitals
Crawl budget and indexing
Internal Link Structure (Internal Links)
URL structure
Secure connection (HTTPS)
Sitemaps (HTML sitemap & XML sitemap)
Schema Markup (Structured Data)
Redirect chains (Many chains of redirects)
Meta data (Page titles and meta descriptions)
Responsive design (Desktop and mobile devices)
Duplicate content (similar or identical content)
Hreflang (Language version for geographic location)
Cannonical tags
ALT texts
Image file names
File types (PDF, Flash, etc.)
Server side rendering
Website structure (Navigate around)
HTML, CSS, JS & PHP
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Technical SEO analysis
A technical SEO analysis is the first step towards ensuring that your website does not have any technical errors that can confuse search engines.
This involves a review of the website itself, but also via dedicated SEO tools such as Google Search Console, ScreamingFrog, GTmetrix and the like.
A possible approach to solving and identifying technical problems could be:
Check if your content is being indexed correctly in Google Search Console
Check if you are using the correct meta tags and canonical tags
Review internal links to make it easier to understand the structure
Update, correct or implement relevant structured data (Schema Markup)
Submit updated XML sitemap and request to index the content
Set up responsive design on the website so it looks the same on all devices
Implement server side rendering to index dynamic content
Review all pages for problems and duplicate content (not just relevant pages)
Optimize HTML, CSS, JS, image files and sizes for fast loading time
Set up Lazy Loading, caching and CDN (Content Delivery Networks)
These help search engines understand, find, and index your content.
Get a free Technical SEO analysis
To ensure that your technical SEO is up to date, you should regularly perform a technical SEO analysis of the various technical aspects. The content on most websites is updated continuously.
Therefore, it is important to review your technical SEO if you want to maintain your visibility in search results.
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Need help with technical SEO?
Are you having trouble with Google indexing your website? Problems showing the preferred version of relevant pages in Google and other search engines? Website loading slowly? Or maybe other technical problems?
At Click in, we offer help with technical SEO both as part of a fixed monthly agreement or as one of our separate services. SEO solutions. Our technical SEO help includes a thorough technical SEO analysis with suggestions for technical improvements.
If you want to get more out of your SEO efforts, then technical SEO is important to have in place. It tells search engines that your website is user-friendly for both users and search engines. This means that they can understand the content and it will be indexed correctly.
Let’s have a no-obligation chat about how we can help you improve user experience through your technical SEO.