SEO is an abbreviation for (Search Engine Optimization). In Danish we know it as search engine optimization. SEO is a term for the work behind the optimization of websites to rank at the top of the organic results.
With SEO, you can rank at the top of search engines when potential customers search for your products or services, without having to pay per click, like in Google Ads.
Keyword analysis
SEO is a long-term strategy that can take a long time to achieve attractive rankings in search engines. Therefore, it is important that you choose the right terms to optimize for before you start. You should do a complete keyword analysis, and you should prioritize your found keywords according to the following factors:
- Monthly number of searches (volume)
- Competition (competitors)
- Keyword effectiveness (volume vs. competition)
Technical SEO
Technical SEO deals with all the technical work that ensures search engines can read your page and index it correctly.
It is important that you ensure the technical foundation is in place first, so that you can be indexed as quickly as possible and Google can regularly crawl your page without problems.
You should at least go through the following:
Speed – It is important that your website loads quickly for both search engines and users. Search engines love faster websites as it increases user-friendliness, and at the same time a faster website has a higher conversion rate.
Internal Redirects – It is recommended that you do not use redirects for your internal links. You will not get the full link value out of your internal links. All links (internal and external) should preferably be direct and not through a redirect. You have 100% control over your internal links, so it is easy to fix.
Dead links – Google crawls the web through links between websites and internal links on websites. Therefore, you should never have dead links to internal pages or external pages. This harms user-friendliness and hinders your ranking in search engines.
404 pages – Like dead links, you should not have any 404 errors on your website. Check to see if any link to a page that no longer exists on your website or if any should be in a different direction. You should set up a 301 redirect on these pages to one of your well-functioning pages.
Mobile-Friendly – Approximately 60% of all searches on Google are through mobile devices. It is therefore incredibly important that your website works on mobile devices. Both for users, but also for your ranking in search engines.
Hierarchy – Google and other search engines look at the hierarchy of your website. As with other hierarchies, the pages closest to the top will have the most value. It is therefore important that you develop a strategy for where your most important pages will be placed in the hierarchy.
Internal link profile – It is important that you work with internal link building. Here you can 100% control the anchor texts yourself, and you should take advantage of this (without over-optimizing). There will always be pages that are more important than others, and this must be demonstrated through internal link building, so you can explain to the search engines which pages are most important.
Duplicate content – Duplicate content is the term for content that exists in more than one place. It makes no sense for search engines to index the same content multiple times, and you should therefore not have duplicate content. If it is necessary for your website, it is important that you set it up correctly with canonical or No-index.
Redundant content – Redundant content is also known as thin content. This is the term for pages that do not contain enough text or should not be indexed by search engines. You need to tell search engines not to index this content manually through the No-index tag.
On-Page SEO
On-Page Optimization is used to help search engines understand the content on your page correctly. It is important that they understand your intent with the page in order to rank your page at the top of search results.
Meta titles – It is important that all your meta titles are complete and meet Google’s requirements. Try to place your focus keyword at the beginning of the title as much as possible, as this communicates the importance of the word to search engines.
Meta descriptions – Like meta titles, it is important that all of your meta descriptions are filled in, as leaving them blank can create duplicate content.
H1 headings – The H1 heading tells about the main topic of the page in question. It helps search engines understand the content of the page. We therefore recommend that you add your keyword in your H1 heading and have a maximum of one H1 heading per page.
Copywriting – Google and the other search engines love text. It is therefore important that you write long, detailed texts for both users and search engines. You should always remember that you are writing for users and not search engines. Therefore, you should not write long texts if it does not make sense for the user to read the whole thing.
Possible outbound links – The entire web is connected through links between websites. It can therefore give a ranking boost to link out to authoritative websites that write about the same topic as the page in question. This can help search engines understand the intent of your page.
Images – Images can help search engines understand the content of the page, but they also give you the opportunity to rank in image results. It is therefore important that all your ALT texts are filled in adequately.
LSI keywords – LSI stands for Latent Semantic Indexing and is the term for closely related keywords that make it easier for search engines to understand the content of the page in question. Therefore, it is highly effective to find LSI keywords and place them in the text on the page.
Linkbuilding
Link building has long been one of the most important factors for top rankings in search engines. It still is, and Google has only become more skilled at distinguishing between types of links and how they originated.
Overall, there are three types of links that you need to know about:
Earned links – These are links that come to your site naturally without you actively doing anything. These are often the best, but also the hardest links to get.
Acquired links – This is the most common form of link building. These are links that you manually go out and build to your website.
Payed links – The name speaks for itself. These are paid links, and Google has gotten better over the years at assessing which links are paid and penalizing your website for it.
User behavior and SEO
Google’s algorithm has become significantly smarter than before. Google no longer only looks at the website itself, but also how the user reacts to the website.
Google looks at factors such as:
- Time spent on the page
- How many pages the user views
- Pogo Sticking
Google has plenty of data from their Chrome browser to assess this data.
Structured data
Structured data is part of Web 3.0, where Google and other search engines are trying to understand more of the structure and content of the internet and websites.
Structured data can be implemented with these 3 data formats:
- RDFa (Lite)
- Microdata
- JSON-LD
In principle, it doesn’t matter which data format you use, but Google itself recommends using JSON-LD. You can easily do this through Google Tag Manager.
You can’t tag too much, it’s just important that you do it correctly so you don’t get penalized.
If you are interested in a quote, you are very welcome to contact us. We always work without binding periods when we work with SEO.
